The CMO Survey recently released new social media trend data for B2B and B2C companies. Overall, the social media marketing budget is increasing and is predicted to continue increasing but CMOs have expressed wariness at its effectiveness and ROI.
Set your executives' mind at ease with these three tips to get the most out of your social media marketing initiatives.
1. Don’t waste time on networks your audience isn’t looking for you on. Like all good marketing, social media works because you can be where your audience is. Do you even need Pinterest? Are you reaching anyone on Google+?
2. Double-down on your paid social campaigns. All major networks now offer sophisticated audience targeting tools to help you reach the right people at the right time but you have to pay to play.
3. It is difficult to track social ROI without an investment into complex marketing technology. Focus on producing content that is relevant and resonates with your audience in real-time and measure engagement.
For a deeper analysis of The CMO Survey and the future of digital marketing, check out the original post on Quarry.com.