Venngage asked 57 marketing experts how they deal with negative feedback. Here is how I responded (#51).
"As a social media marketer, legitimate negative feedback keeps you honest and forces you to be better."
That's not only true in my marketing agency role, but also in my career as a college instructor. Each week, I stand in front of a classroom of Conestoga College students investing their time and money to gain the skills to become successful social media marketers. Each week, I wonder if the content I'm presenting and the experiences I'm sharing are making an impact. Each week, I'm rewarded with feedback because I ask for it. (And each week, it's mostly positive.)
Many people resist asking for feedback because it could be negative. I chase opportunities to ask for feedback because it could be negative. It's an important part of growing personally and professionally as you pursue the best you. Matt Heinz (#11) captures my perspective perfectly:
"Negative feedback is an opportunity to learn, if you’ll let it... take it as an opportunity to get better, stronger, smarter."
Of course, not all negative feedback is the same. Some of it is just negativity, which usually comes from illegitimate sources. Don't feed the trolls or listen to the haters who can't offer constructive criticism. That's when I encourage you to heed the second part of my guidance on negative feedback.
"In those situations, I turn to the talented Taylor Swift’s mantra, 'Haters gonna hate and we’re just gonna shake it off.'"