You're looking for a Social Media Strategy and Community Engagement expert to build Economical's brand through active social media outreach, community building, content marketing and platform best practices. Look no further.

My experience stems from a deep knowledge of social media and agency experience where I develop integrated marketing campaigns that use social media, SEM, marketing automation, and content marketing tactics to engage our audiences. The strength of a good social media specialist doesn't stem from a single social network, but rather by understanding how social plays a role in the entire content experience (okay - knowing how to write winning posts helps too). Not only do I own every aspect of social media in my current role, but I am also teaching the next generation of marketers as part of the Social Media Marketing program at Conestoga College.

Social media is always changing so if I haven't done it yet, I'm confident that I have the knowledge to learn it quickly and add value to the team.

I hope we can talk more about my future at Economical Insurance.



  • Leveraging deep understanding of digital and social media marketing and content marketing concepts to achieve business and marketing goals
  • Incorporating multichannel perspectives into social media planning, including design, development, copy-writing, public relations, marketing strategy, measurement and customer service
  • Developed and executed multiple social media advertising campaigns using LinkedIn Sponsored Updates, Facebook Ads, Twitter Ads, Google Adwords, and the corresponding analytic platforms
  • Professional written and oral communication skills delivered to diverse audiences and stakeholders in a variety of mediums including presentations, marketing reports, business documentation, social posts and business marketing blogs
  • Entrepreneurial drive and innovative nature fostered through the creation of Electric Custom Shoes (custom hand-painted, original fabric/canvas shoes for retail)
  • Thrives in new and challenging environments that allow creativity and out-of-the-box solutions


Social Media Specialist

Quarry  |  March 2014 - Present

  • Develops and manages social media strategy at three levels: post-level (content creation), page-level (brand management), and campaign-level (paid social) for Quarry and our clients, including national and global brands
  • Expert at using Facebook, LinkedIn, Twitter, SlideShare, YouTube, and Instagram to achieve unique business and social objectives through audience engagement
  • Performs comprehensive analyses of social marketing tactics using native social network analytics tools as well as Hootsuite, Buffer, and Brandwatch
  • Writes for the Fresh Ideas blog on the topics of Social Media, Content Marketing, and Inbound Marketing
  • Speaker/Guest Lecturer at Wilfrid Laurier University’s Social Media Conference, University of Waterloo’s MBET Business Marketing course, Wilfrid Laurier’s 4th Year Business Marketing course, REAP Waterloo’s FELT Lab Lunch ‘n Learn and Quarry’s “University of Quarry” speaker series

Social Media Instructor

Conestoga College |  September 2016 - Present

  •  Teaches introductory marketing and social media marketing in the Continuing Education program; topics include: new & traditional media, content marketing, marketing strategy, persona development, social media organic and paid marketing techniques, and hands-on experimentation with major social networks
  • Demonstrates classroom management, lesson planning, student assessment and feedback each week
  • Youngest teacher in the program; current 4.5 rating on

Founder and Lead Designer

Electric |  November 2011 - Present

  • Founded, the brand Electric, and the product Electric Custom Shoes, which are hand-painted, original, custom shoes
  •  Maintained various social media networks (Facebook, Twitter, Tumblr) to provide forums for presenting custom shoe design, personal design consultations, and live updates
  • Developed a brand vision that includes expansion to Electric Apparel and Electric Designs, including customized hockey helmets, customized headphones, and customized smart phone cases

 Strategy/Reporting Team Lead, Marketing and Promotions

s2e Technologies Inc.  |  September 2013 – December 2013

  • Performed team leader responsibilities, managing a three person strategy and reporting team to produce a 100+ page comprehensive market research report
  • Showcased ability to remain collected and productive in a rapidly shifting environment, while maintaining high-quality results and meeting strict deadlines

Marketing and E-Commerce Specialist

Enable Training and Consulting, Inc  |  January 2012 – April 2012, September 2012 – December 2012

  • Managed the creation of the Enable Integration and Enable Education WordPress blogs, and provided input in content, design, rebranding and development of, and
  • Utilized Facebook Ads and Google Adwords and Google Analytics to successfully build and run multiple campaigns aimed at various demographic to increase sales and social media connections


Bachelor of Arts in Honours Psychology, Honours Arts & Business, Co-op Program

University of Waterloo