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    <loc>https://www.naheedsomji.com/work/the-path-to-2020</loc>
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      <image:title>Work - The Path to 2020: Digital Marketing in the Insurance Industry</image:title>
      <image:caption>The Path to 2020: Digital Marketing in the Insurance Industry presented by Naheed Somji</image:caption>
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      <image:title>Work - The Path to 2020: Digital Marketing in the Insurance Industry</image:title>
      <image:caption>The benefits of a good social media presence include customer service, digital competency, and access to multiple formats of content.</image:caption>
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      <image:title>Work - The Path to 2020: Digital Marketing in the Insurance Industry</image:title>
      <image:caption>The focus of digital marketing should be on service and storytelling.</image:caption>
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      <image:title>Work - Using Video to Enhance Your Customer Experience</image:title>
      <image:caption>Using Video to Enhance Your Customer Experience, presented by Naheed Somji</image:caption>
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      <image:title>Work - Using Video to Enhance Your Customer Experience</image:title>
      <image:caption>On mobile, videos must be short, engaging, and silent.</image:caption>
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      <image:title>Work - Using Video to Enhance Your Customer Experience</image:title>
      <image:caption>Example taken from the video marketing workshop handout.</image:caption>
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      <image:title>Work - Using Video to Enhance Your Customer Experience</image:title>
      <image:caption>Video is the most engaging content on social media</image:caption>
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    <loc>https://www.naheedsomji.com/work/the-state-of-social-media-for-communicators-in-2019</loc>
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    <lastmod>2020-04-10</lastmod>
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      <image:title>Work - The State of Social Media for Communicators in 2019</image:title>
      <image:caption>For most brands, success on Twitter comes from shifting your focus from content to conversation.</image:caption>
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      <image:title>Work - The State of Social Media for Communicators in 2019</image:title>
      <image:caption>Communicators and marketers face the same challenges in social media.</image:caption>
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      <image:title>Work - The State of Social Media for Communicators in 2019</image:title>
      <image:caption>The 2019 State of Social Media, presented by Naheed Somji</image:caption>
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      <image:title>Work - The State of Social Media for Communicators in 2019</image:title>
      <image:caption>Advertising on Facebook unlocks the most powerful aspects of the platform.</image:caption>
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  <url>
    <loc>https://www.naheedsomji.com/work/major-keys-to-social-media-success</loc>
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    <lastmod>2020-04-10</lastmod>
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      <image:title>Work - Major Keys to Social Media Success</image:title>
      <image:caption>Major Key #1: Help, not sell</image:caption>
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      <image:title>Work - Major Keys to Social Media Success</image:title>
      <image:caption>Social media is about providing value, listening, conversing, and connecting.</image:caption>
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      <image:title>Work - Major Keys to Social Media Success</image:title>
      <image:caption>Major Key #3: Right place, right time, right message</image:caption>
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      <image:title>Work - Major Keys to Social Media Success</image:title>
      <image:caption>Naheed Somji’s Major Keys to Social Media Success</image:caption>
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    <loc>https://www.naheedsomji.com/work/2021/2/28/social-media-in-2020-how-to-meet-changing-expectations</loc>
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    <lastmod>2021-02-28</lastmod>
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      <image:title>Work - Social Media in 2020: How to Meet Changing Expectations</image:title>
      <image:caption>In the early months of the coronavirus pandemic, social media usage increased by 32% in the USA.</image:caption>
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      <image:title>Work - Social Media in 2020: How to Meet Changing Expectations</image:title>
      <image:caption>Social Media in 2020: How to Meet Changing Expectations presentation for CFA Society Toronto</image:caption>
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      <image:title>Work - Social Media in 2020: How to Meet Changing Expectations</image:title>
      <image:caption>For business professionals who are new to social content creation, the key is to spend time learning the platforms before attempting to make content.</image:caption>
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    <loc>https://www.naheedsomji.com/work/two-cs-of-social-media</loc>
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      <image:title>Work - The Two "C"s of Social Media</image:title>
      <image:caption>The Two C’s of Social Media presentation for the BrokerTech Conference</image:caption>
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      <image:title>Work - The Two "C"s of Social Media</image:title>
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      <image:title>Work - The Two "C"s of Social Media</image:title>
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    <loc>https://www.naheedsomji.com/work/2024/5/12/meta-ads-for-small-business</loc>
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    <lastmod>2024-05-13</lastmod>
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      <image:title>Work - Meta Ads for Small Business - Make it stand out</image:title>
      <image:caption>Custom audiences on Meta</image:caption>
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      <image:title>Work - Meta Ads for Small Business - Make it stand out</image:title>
      <image:caption>Three requirements to start with Meta Ads</image:caption>
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      <image:title>Work - Meta Ads for Small Business - Make it stand out</image:title>
      <image:caption>Creating your ads</image:caption>
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    <loc>https://www.naheedsomji.com/work/2024/5/12/digital-marketing-trends-for-small-business</loc>
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      <image:title>Work - Digital Marketing Trends for Small Business - Make it stand out</image:title>
      <image:caption>Generative AI</image:caption>
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      <image:title>Work - Digital Marketing Trends for Small Business - Make it stand out</image:title>
      <image:caption>Audios rule</image:caption>
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      <image:title>Work - The State of Social Media in 2024 - Make it stand out</image:title>
      <image:caption>Social media influences purchases</image:caption>
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      <image:title>Work - The State of Social Media in 2024 - Make it stand out</image:title>
      <image:caption>All the best content starts on TikTok</image:caption>
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      <image:title>Work - The State of Social Media in 2024 - Make it stand out</image:title>
      <image:caption>Meta Ads need clear business goals for success</image:caption>
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      <image:title>Work - The State of Social Media in 2024 - Make it stand out</image:title>
      <image:caption>Keep your logo active on Instagram</image:caption>
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    <loc>https://www.naheedsomji.com/work/2024/6/13/using-artificial-intelligence-ai-to-make-marketing-easier</loc>
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    <lastmod>2024-05-13</lastmod>
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