Major Keys to Social Media Success
Naheed Somji’s Major Keys to Social Media Success
You wouldn’t build a house by starting with the roof, right? Many brands launch a Facebook Page or Instagram profile by focusing on the aesthetic, the first post, the grid, and how to get the logo to look right. While the look and feel is important, social media success for brands is built on a solid foundation.
In my experience, that foundation is build by the five Major Keys to Social Media Success (partly inspired by the infamous DJ Khaled).
Social media is about providing value, listening, conversing, and connecting.
Social media interaction allowed brands to connect with their customers and prospects in real-time, at scale. This means that missteps are amplified but positive experiences can easily shift sentiment – if brands understand how to navigate social media engagement. The big picture of online interaction? It’s about fostering the audience’s experience.
Major Key #1: Help, not sell
A marketer’s #1 responsibility is to help. Trying to sell on social media is rarely received well, especially from complex B2B brands. Help your audience along their customer journey by providing valuable content, answering their questions, and creating positive experiences.
Major Key #3: Right place, right time, right message
Social scheduling platforms saved the sanity of many a social media specialist, but distanced brands from their audiences. The third Major Key is to be everywhere your audience is. Relying on evergreen content reduces the burden of on-the-spot content generation; however, to be truly connected to your customers, you need to be relevant and timely. You need to be in the right place, at the right time, with the right message.
To learn the full list of Major Keys to Social Media Success, see the full slide deck below.