The State of Social Media for Communicators in 2019
The 2019 State of Social Media, presented by Naheed Somji
For professional communicators, social media can feel like a dumpster fire. The pace, negativity, and backlash can feel like 12-foot walls to try to hurdle. After working in social media for ten years, I learned that speed, sentiment, and feedback are critically important to success. I also picked up a few trade secrets along the way that I shared at the International Association of Business Communicators’ Break Through conference.
Communicators and marketers face the same challenges in social media.
In the mid-2010s, marketers shifted from connecting with audiences to producing content. It’s time to switch back to focusing on conversations. Unless you are categorized as one of my five pillars of Twitter or are a media and publishing powerhouse, your brand is unlikely to find success without developing a dedicated fan base.
For most brands, success on Twitter comes from shifting your focus from content to conversation.
It’s no secret that all platforms are now a pay-to-play environment. Investing in advertising such as Facebook Ads, unlocks new audiences and content types for those who know how to optimize and engage.
Advertising on Facebook unlocks the most powerful aspects of the platform.
See the full slide deck below.