The Path to 2020: Digital Marketing in the Insurance Industry

The Path to 2020: Digital Marketing in the Insurance Industry presented by Naheed Somji

In an industry that’s typically slow to innovate, Economical Insurance helps brokers enhance their business through digital marketing support and knowledge sharing. At the Insurance-Canada Technology Conference, I presented “The Path to 2020: Digital Marketing in the Insurance Industry.“

The focus of digital marketing should be on service and storytelling.

At a critical time of changing customer expectations and new digital norms, businesses need to close the gap between expectation and experience. The path forward is paved in two areas: service and storytelling.

The benefits of a good social media presence include customer service, digital competency, and access to multiple formats of content.

Leveraging data shared by insurance brokers, I posited that the convergence point of purchase intent, relationship building, and video marketing is social media. An active and engaging presence on the networks builds credibility and fosters connections with customers and prospects.