Using Video to Enhance Your Customer Experience

Using Video to Enhance Your Customer Experience, presented by Naheed Somji

Small business owners wear all hats: accountant, inventory manager, customer service representative, and so many more that it’s easy to overlook marketing. Instead of jumping into the overwhelming ocean of content marketing, businesses are better off with focusing on creating authentic and strategic videos. This workshop, co-presented by Tivoli Films, was one in a series I presented to businesses in Elora and Fergus, Ontario, with support from RTO4.

Video is the most engaging content on social media

Professional video is costly and amateur video can be detrimental to your video — except when it’s expected, such as on Instagram Stories. On social networks, audiences (and algorithms) prefer video content. Tell your story through video that’s short, engaging, and optimized for mobile.

On mobile, videos must be short, engaging, and silent.

In this hands-on workshop, participants not only practiced shooting videos and refining their brand story, they left with a one-pager reminder of all that was taught.

Example taken from the video marketing workshop handout.