For the BrokerTech Conference 2021, the main concern for insurance brokers when it came to social media was how they can compete for attention for all the other online content. The answer was twofold: leverage your customer service skills online, and don’t fret content creation until you’re already.
Read MoreIn the midst of a pandemic, businesses of all sizes had to make drastic changes to their business models to adapt to the new reality of quarantine. In a virtual presentation for the CFA Society of Toronto, we explored the changing expectations of an audience who were rapidly adopting new behaviours online.
Read MoreSmall business owners wear all hats: accountant, inventory manager, customer service representative, and so many more that it’s easy to overlook marketing. Instead of jumping into the overwhelming ocean of content marketing, businesses are better off with focusing on creating authentic and strategic videos.
Read MoreIn an industry that’s typically slow to innovate, Economical Insurance helps brokers enhance their business through digital marketing support and knowledge sharing. At the Insurance-Canada Technology Conference, I presented “The Path to 2020: Digital Marketing in the Insurance Industry.”
Read MoreAfter working in social media for ten years, I learned that speed, sentiment, and feedback are critically important to success. I also picked up a few trade secrets along the way that I shared at the International Association of Business Communicators’ Break Through conference.
Read MoreYou wouldn’t build a house by starting with the roof, right? Many brands launch a Facebook Page or Instagram profile by focusing on the aesthetic, the first post, the grid, and how to get the logo to look right. While the look and feel is important, social media success for brands is built on a solid foundation.
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