Resume

Contact

www.naheedsomji.com
naheed_somji@hotmail.com
519-577-8962
@naheedsomji

 

Skills

Content, strategy, & management:

LinkedIn, Instagram, Facebook, Twitter, TikTok, YouTube, Hootsuite, WordPress, Squarespace, Wix, HubSpot

Advertising:

Google Ads, Facebook, Instagram, LinkedIn, Twitter, Google Display Network

Analytics/Technical:

Google Analytics, SEMrush, Hootsuite, Office suite, Social listening, HubSpot, HTML (basic)

 

Clients

S2E Technologies (EVE Park), RTO4, Pollinate, McDemott Will & Emery, International Association of Business Communicators, REM Web Solutions, Workforce Planning Board, Allmakes Auto Repairs

 

Volunteer 

Member, Board of Directors

The Elora Singers (present)
World Partnership Walk

 

Education 

Bachelor of Arts, Honours Psychology, Honours Arts & Business, Co-op Program

University of Waterloo

 

Summary

I help complex brands achieve their demand generation and growth goals through strategic social media & digital marketing campaigns, with a focus on creating great customer experiences.

  • 10 years in social & digital marketing, working with SMEs and billion-dollar enterprises in financial services, insurance, technology, agriculture, real estate, education and more

  • Develops and executes full-funnel and multichannel marketing campaigns using social Ads, SEM, SEO, and email

  • Collaborative problem-solver with entrepreneurial drive

 

Experience

Senior Social Media Specialist, Economical Insurance
(April 2017 – Present)

  • Built the social media program for national insurer; manages all social content, strategy, media monitoring, data-driven reporting and customer service

  • Leads the social media team, indirect manager to Social Media Planner; involved in approvals, workload management, career development, and coaching

  • Manages SEM/SEO for blog and website content, including analytics, reporting and presenting results

  • Works closely with multiple departments to create digital advertising that exceeds business & HR (recruitment) goals

  • Speaker at multiple industry conferences with hundreds of attendees; topics include social media & digital marketing

 

Digital Marketing & Social Media Consultant
(January 2016 – Present)

  • Helps corporations, SMEs, and nonprofits achieve their digital marketing goals through the creation and execution of comprehensive marketing plans, across all channels

  • Consults with clients to establish goals and KPIs, technologies required, and recommended digital asset or website improvements

  • Performs digital marketing audits using a data-first approach to determine opportunities and efficiencies, across all channels

  • Presents professional workshops on social media advertising, digital marketing fundamentals, video marketing, Google Ads, Google My Business, online reviews, and community management

  • Pitches to clients for new business

 

Part-time Professor, Social Media Marketing, Conestoga College (September 2016 – Present)

  • Plans, develops, and delivers weekly marketing lectures to Continuing Education students in the School of Business

  • Evaluates and provides feedback on all assignments, presentations, and exams

  • Courses taught: Social Media in a Marketers World (Marketing 101), Social Media Measurement and Applications Part 1 & 2

 

Social Media Specialist, Quarry
(March 2014 – March 2017)

  • Managed full-funnel social media campaigns for the agency and their clients, including multi-billion-dollar corporations such as Broadridge and Syngenta Canada

  • Leveraged exported analytics to create tables, charts, and custom performance dashboards

  • Recognized as a Top 10 US B2B Agency on Twitter, a Top 10 Content Marketing firm, and awarded a BMA B2 Agency Promotion Award and CAMP B2B Marketer of the Year Award