In an online workshop in partnership with RTO4, Naheed Somji explores the explore the newest, cheapest (free-est!), and most impactful artificial intelligence (AI) tools to help your digital marketing efforts.
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The case for being on social media as a business has been solidified by the fact that it’s a platform that can influence purchase decisions. We are moving from likes and comments to dollars and cents.
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In this online workshop for RTO4, I help small businesses keep up with the latest trends in digital marketing including artificial intelligence (AI), audio-first content creation, and capturing video for effective social media content.
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Meta makes it very easy for advertisers to spend money on its platform. For most small to medium business owners, the challenge isn’t in boosting posts — it’s in spending money wisely on the platform.
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For the BrokerTech Conference 2021, the main concern for insurance brokers when it came to social media was how they can compete for attention for all the other online content. The answer was twofold: leverage your customer service skills online, and don’t fret content creation until you’re already.
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In the midst of a pandemic, businesses of all sizes had to make drastic changes to their business models to adapt to the new reality of quarantine. In a virtual presentation for the CFA Society of Toronto, we explored the changing expectations of an audience who were rapidly adopting new behaviours online.
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Small business owners wear all hats: accountant, inventory manager, customer service representative, and so many more that it’s easy to overlook marketing. Instead of jumping into the overwhelming ocean of content marketing, businesses are better off with focusing on creating authentic and strategic videos.
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In an industry that’s typically slow to innovate, Economical Insurance helps brokers enhance their business through digital marketing support and knowledge sharing. At the Insurance-Canada Technology Conference, I presented “The Path to 2020: Digital Marketing in the Insurance Industry.”
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After working in social media for ten years, I learned that speed, sentiment, and feedback are critically important to success. I also picked up a few trade secrets along the way that I shared at the International Association of Business Communicators’ Break Through conference.
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You wouldn’t build a house by starting with the roof, right? Many brands launch a Facebook Page or Instagram profile by focusing on the aesthetic, the first post, the grid, and how to get the logo to look right. While the look and feel is important, social media success for brands is built on a solid foundation.
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