Naheed Somji

Digital Marketing & Social Media Consultant

I help brands connect with their target audiences through social media, digital marketing, and by creating great customer experiences. If you have a complex brand and a unique problem to solve, let’s talk.

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Brands I’ve Helped

Social Media and Digital Marketing

Featured Work

The State of Social Media in 2024

The case for being on social media as a business has been solidified by the fact that it’s a platform that can influence purchase decisions. We are moving from likes and comments to dollars and cents.

Digital Marketing Trends for Small Business

In this online workshop for RTO4, I help small businesses keep up with the latest trends in digital marketing including artificial intelligence (AI), audio-first content creation, and capturing video for effective social media content.

Meta Ads for Small Business

Meta makes it very easy for advertisers to spend money on its platform. For most small to medium business owners, the challenge isn’t in boosting posts — it’s in spending money wisely on the platform.

The Two "C"s of Social Media

For the BrokerTech Conference 2021, the main concern for insurance brokers when it came to social media was how they can compete for attention for all the other online content. The answer was twofold: leverage your customer service skills online, and don’t fret content creation until you’re already.

Social Media in 2020: How to Meet Changing Expectations

In the midst of a pandemic, businesses of all sizes had to make drastic changes to their business models to adapt to the new reality of quarantine. In a virtual presentation for the CFA Society of Toronto, we explored the changing expectations of an audience who were rapidly adopting new behaviours online.

Using Video to Enhance Your Customer Experience

Small business owners wear all hats: accountant, inventory manager, customer service representative, and so many more that it’s easy to overlook marketing. Instead of jumping into the overwhelming ocean of content marketing, businesses are better off with focusing on creating authentic and strategic videos.

The Path to 2020: Digital Marketing in the Insurance Industry

In an industry that’s typically slow to innovate, Economical Insurance helps brokers enhance their business through digital marketing support and knowledge sharing. At the Insurance-Canada Technology Conference, I presented “The Path to 2020: Digital Marketing in the Insurance Industry.”

The State of Social Media for Communicators in 2019

After working in social media for ten years, I learned that speed, sentiment, and feedback are critically important to success. I also picked up a few trade secrets along the way that I shared at the International Association of Business Communicators’ Break Through conference.

Major Keys to Social Media Success

You wouldn’t build a house by starting with the roof, right? Many brands launch a Facebook Page or Instagram profile by focusing on the aesthetic, the first post, the grid, and how to get the logo to look right. While the look and feel is important, social media success for brands is built on a solid foundation.

“If there was a problem, yo I’ll solve it.”
- Vanilla Ice

(Pretty much my career and life mantra)

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Problem Solver, Public Speaker,
Entrepreneur

For over a decade, I’ve worked with a wide variety of companies, from multi-national billion dollar brands, to mom-and-pop shops, to non-profits. I’ve stood on stages in front of financial services professionals, internal and external communicators, and a variety of business people with one key message about online interactions: help your audience. Provide value through content and exceptional customer service and you will see success in social media and business.

Services

Digital marketing

From content strategies to Google Ads implementation to setting up and managing email marketing campaigns, all your digital marketing needs are met.

Social media advertising

Reach your target audience on Meta (Facebook, Instagram, Messenger, WhatsApp), LinkedIn, X, TikTok, or any other paid social media platform.

Consulting and analytics

Set relevant goals & objectives and then report on the metrics that matter with interactive dashboards. One-on-one training with your marketing team is available.

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Millions

I’ve managed over one million dollars in search engine marketing (SEM) and social media advertising.

Thousands

I’ve written, managed, and posted thousands of organic and paid social media posts for brands in financial services, agriculture, marketing, e-commerce, B2B, and more.

Hundreds

My presentations, both online and in-person, have been made in front of hundreds of participants from small business owners to insurance and construction professionals.

Ready to take your digital marketing and social media to the next level?

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Former Professor, Social Media

At 26 years old, I became one of the youngest professors in the Conestoga College School of Business (Continuing Education). In the six years that I taught social media marketing, I was often one of the youngest people in the classroom. I met that challenge with effective instructional plans, engaging activities, robust discussion, and comprehensive assignments.

One of the most prevalent criticisms of social media is that the advertising disrupts the experience of the network. That only happens when marketers stop helping. As a part-time professor of social media marketing, I taught my students that to be a successful future marketer, you need to be able to understand your audience, identify their pain-points, and deliver a solution in a seamless experience.

Do you need an expert presenter at your next in-person or online event?