Digital Marketing Trends for Small Business
Even professional marketers find it challenging to stay on top of rapidly changing trends in the realm of digital marketing. With new platforms, technologies, and changes in the algorithm abound, most business owners can be forgiven for falling behind the times.
In this online workshop for Regional Tourism Organization 4 (RTO4), I help small businesses keep up with the latest trends in digital marketing including artificial intelligence (AI), audio-first content creation, and capturing video for effective social media content.
Generative AI
Businesses can use new and emerging technologies such as generative AI to help write website content, social media posts, or even restaurant menu descriptions.
Audios rule
Only a few short years ago, marketers (including myself) were telling their clients that social media videos are silent. Since the introduction of the game-changing social platform TikTok, that trend has reversed itself and now content creators are focusing on audio-first content creation.
That doesn’t mean that video is being replaced by audio-only formats like podcasts. Online video continues to be the #1 way to reach new audiences and should be the cornerstone of your content creation strategy.