Meta, the social media company that oversees Facebook, Instagram, and Messenger, makes it very easy for advertisers to spend money on its platform. For most small to medium business owners, the challenge isn’t in boosting posts — it’s in spending money wisely on the platform.

In this online workshop for businesses, I shared three requirements to start advertising on Meta Ads with step-by-step instructions on the best way to set up a campaign

Three requirements to start with Meta Ads

Most non-marketers feel overwhelmed with the Meta Business Manager. There are a plethora of options and hidden menus that gatekeep success if you are not an expert in digital marketing. Here are the three requirements businesses need to start running Facebook ads.

Meta Business Manager account (in addition to the Meta Business Suite)
Meta Pixel or Conversions API (CAPI) connection
Well-defined target audiences

When it comes to setting up your campaign, the most important aspect is your objective as it will determine your advertising options and will guide the algorithm to find the right people for you. Once you’ve chosen your goal, from brand awareness to sales, you’ll define your audience, budget, and schedule.

It’s necessary for businesses to consider the format of the ad when generating, shooting, or capturing the content.

Whether you are a multi-national B2B organization or a mom-and-pop shop, Meta Ads can be a complex undertaking if you are not prepared. It’s also one of the most powerful advertising platforms that’s available to almost all businesses. With careful consideration and planning, your can achieve you business goals on the platform.

Meta Ads for Small Business