Naheed Somji

Digital Marketing & Social Media Consultant

I help brands connect with their target audiences through social media, digital marketing, and by creating great customer experiences. If you have a complex brand and a unique problem to solve, let’s talk.

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Brands I’ve Helped

Social Media and Digital Marketing

Featured Work

The Two "C"s of Social Media

For the BrokerTech Conference 2021, the main concern for insurance brokers when it came to social media was how they can compete for attention for all the other online content. The answer was twofold: leverage your customer service skills online, and don’t fret content creation until you’re already.

Social Media in 2020: How to Meet Changing Expectations

In the midst of a pandemic, businesses of all sizes had to make drastic changes to their business models to adapt to the new reality of quarantine. In a virtual presentation for the CFA Society of Toronto, we explored the changing expectations of an audience who were rapidly adopting new behaviours online.

Using Video to Enhance Your Customer Experience

Small business owners wear all hats: accountant, inventory manager, customer service representative, and so many more that it’s easy to overlook marketing. Instead of jumping into the overwhelming ocean of content marketing, businesses are better off with focusing on creating authentic and strategic videos.

The Path to 2020: Digital Marketing in the Insurance Industry

In an industry that’s typically slow to innovate, Economical Insurance helps brokers enhance their business through digital marketing support and knowledge sharing. At the Insurance-Canada Technology Conference, I presented “The Path to 2020: Digital Marketing in the Insurance Industry.”

The State of Social Media for Communicators in 2019

After working in social media for ten years, I learned that speed, sentiment, and feedback are critically important to success. I also picked up a few trade secrets along the way that I shared at the International Association of Business Communicators’ Break Through conference.

Major Keys to Social Media Success

You wouldn’t build a house by starting with the roof, right? Many brands launch a Facebook Page or Instagram profile by focusing on the aesthetic, the first post, the grid, and how to get the logo to look right. While the look and feel is important, social media success for brands is built on a solid foundation.

“If there was a problem, yo I’ll solve it.”
- Vanilla Ice

(Pretty much my career and life mantra)

Problem Solver, Public Speaker,
Part-time Professor

Over the past decade, I’ve worked with a wide variety of companies, from multi-national billion dollar brands, to mom-and-pop shops, to non-profits. I’ve stood on stages in front of financial services and insurance industry elite, internal and external communicators, and a variety of business people with one key message about online interactions: help your audience. Provide value through content and exceptional customer service and you will see success in social media and business.

CONTINUING EDUCATION, CONESTOGA COLLEGE, SCHOOL OF BUSINESS, KITCHENER & WATERLOO

At 26 years old, I became one of the youngest professors in the College. I’m often still one of the youngest people in the classroom. I meet that challenge with effective instructional plans, engaging activities, robust discussion, and comprehensive assignments.

One of the most prevalent criticisms of social media is that the advertising disrupts the experience of the network. That only happens when marketers stop helping. As a part-time professor of social media marketing, I teach my students that to be a successful future marketer, you need to be able to understand your audience, identify their pain-points, and deliver a solution in a seamless experience.

Do you need an expert speaker at your next event?

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Side Side Hustles

Speaker, Social Media

“Social Media in 2020: How to Meet Changing Expectations”
CFA Society Toronto
“The Path to 2020: Digital Marketing in Insurance”
Insurance Canada Technology Conference
“The State of Social Media in 2019”
International Association of Business Communicators (IABC) Break Through Conference
“Gain a Competitive Edge with Social Media”
IBAO Convention Insurer Town Halls
“Boost Your Social Media Engagement”
Workforce Planning Board Small Business Event
“Unleashing the Power of Facebook Advertising”
IABC Waterloo Break Through Conference

Board Member, Regional Tourism Organization 4 (RTO4)

Voluntary member on the Board of Directors for a non-profit tourism and local business promotion organization

Board Member, The Elora Singers and The Elora Festival

Voluntary member on the Board of Directors for a non-profit arts and culture organization